IS YOUR FIRM WHERE IT NEEDS TO BE FOR STRATEGIC GROWTH?

  •  Almost 1 in 5 firms recognize an absence of a long-term strategy.


  • Nearly three-quarters of firms say strategies to win new business have changed significantly over the past year.


  • Over 60% of law firms are investing in strategic positioning and multidisciplinary approaches to stay competitive.

Can You Afford to Compete Without a Distinctive Strategy?

Communications Leadership is a strategic resource for law firms to assess their competitive positioning, address internal cultural dynamics, and identify operational gaps that hinder progress. 


In today's increasingly competitive and data-driven world, relying on relationship capital and geographic strength, paired with traditional, transactional marketing, is no longer good enough.


Firms must evolve to stay ahead.


We help you get there.

Is Your Firm Ready to Lead in a Changing Legal Landscape?

We provide a comprehensive, firm-wide strategic diagnosis tailored to the legal industry — and to your firm —  ensuring it evolves to meet changing client demands, competitive pressures, and emerging market trends. Our approach focuses on:


Strategic Positioning to Become a "Destination" Legal Authority: We assess your firm's competitive market position, geographic or practice area strengths, identifying opportunities to become a top-tier destination for clients in a competitive landscape. Our tailored strategies ensure your firm stands out in key areas where clients are most likely to seek specialized, high-value legal services.


Adapting to Disruption and Market Dynamics: We analyze competitive pressures and market tailwinds, including the impact of technology convergence and new multidisciplinary competitors. Our approach develops strategic responses to equip your firm with the go-to-market tools and strategies needed to innovate, adapt, and maintain industry leadership.


We do a deep dive analysis that includes:


  • Strategic Assessment of Firm Positioning: An in-depth SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats.
  • Culture Review: Preserving, evolving, and strengthening the firm's core values and culture to ensure long-term success.
  • Evaluation of Sales & Marketing Alignment: Auditing the philosophies, people, and processes to ensure your firm’s external engagement is aligned with its strategic vision.


Using a blend of syndicated research and proprietary insights, along with a series of customized, interactive diagnosis sessions, we will deliver a formal report with actionable recommendations. This will be complemented by a detailed in-person briefing to help firms elevate their strategic market positioning and competitive growth efforts.

Are You Ready to Elevate Your Firm's Strategy?

Explore how we can redefine your competitive positioning. 

Start a transformative conversation —

Connect With Us

Led by executives with endemic experience and expertise

Nicky McHugh

A firm’s greatest asset is its partners, and bringing their best work to life is my focus. But in a fast-changing competitive landscape, even established firms need an edge. Today’s success demands the ability to spot market-shaping opportunities and identify hidden risks. 


I blend world-class best practices, mine research for insights, and analyze current business trends to modernize strategy and firm positioning. 

The result? Authentic narratives, stronger market presence, and industry-leading positions that prepare firms to step confidently into the future.


With proven experience creating strategic competitive positioning programs for Deloitte, McKinsey, and KPMG, I’ve helped top firms raise their profiles, increase share of voice, build trust  — and deliver on reputation equity. 


Recent legal industry assignments include advising on a significant 2023 law firm merger, raising the profile for a boutique IP firm's SCOTUS expertise, and helping launch a new employment platform for JDs. I’ve keynoted at the Legal Sales & Service Organization, authored several articles on law firm branding for Thomson Reuters, and moderated at Marketing Partner Forum alongside panelists such as the CMO at Steptoe & Johnson;  the Global Strategic Growth Partner at K&L Gates; and the US Chief Strategy and Operations Partner at Norton Rose.

Greg Schumann

 In a legal landscape that continues to experience proliferation and commoditization, clear positioning and a strong go-to-market approach can serve as the ultimate separator. Simply put, elevating a firm’s sales and marketing approach is no longer a luxury but a necessity.


Leveraging a diverse executive skillset, I provide clients with actionable problem solving, and quantifiable results. The result? Consulting with accountability, an emphasis on outcomes over output, and a client experience that ultimately delivers measurable results.  


I bring a c-suite perspective to help firms unlock growth and do this by drawing on a unique background of running world-class media brands and managing a $500mm sales enterprise for a publicly traded company. 


Recent legal assignments include operating as strategic consultant for an AMLaw 100 firm, which culminated in assisting with the firm’s merger and successful integration. Additionally, I’ve helped law firms reposition numerous practice areas and accelerate expansions, provided crisis consulting to a number of firms over the past three years, and helped attorneys navigate client issues related to everything from white collar crime to environmental disaster. 

Is Your Firm Positioned to Lead?

Gain insights and intelligence that go beyond the obvious. 

Engage in a deeper strategy review —

Now is the time to start that conversation

Copyright © 2024 BlueRidgePoint, LLC - All Rights Reserved. Communications Leadership is a BlueRidgePoint, LLC brand.

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